Name: Masdevallia veitchiana Rchb.f. 
Synonyms: Masdevallia frogmore auct. 
Etymology: veitchiana = in honor of Harry James Veitch, the head of the famous London nursery Veitch & Sons, which introduced the species in the 19th century. 
First described: 1868 by Heinrich Gustav Reichenbach in "The Gardeners' Chronicle".
Origin / Distribution: Peru (Central Andes, region around Cusco and Machu Picchu).
Location / Habitat: Mostly terrestrial or lithophytic, growing on steep, grassy, and mossy slopes at altitudes of 2000 to 4000 m. The species is constantly exposed to cool winds, fog, and high UV radiation.
Description & Notes: Masdevallia veitchiana, often referred to as the "Queen of the Masdevallias", is one of the most spectacular species of the genus. It has upright, leathery leaves without pseudobulbs. The large, bright orange flowers are covered with microscopic purple hairs, which create a fascinating shimmering effect depending on the lighting.

In cultivation, the species is considered demanding, as it strictly requires cool to cold temperatures (especially a drop at night). It prefers bright but indirect light and consistently high humidity combined with very good air circulation. The substrate (mostly fine bark or Sphagnum moss) must always remain moist, as the plant has no storage organs and reacts sensitively to drying out.