Name: Attalea colenda (O.F.Cook) Balslev & A.J.Hend.

Etymology: The genus name Attalea is reminiscent of Attalus III, the last king of Pergamon and a patron of botanical studies. The specific epithet colenda comes from Latin and means figuratively "to be cultivated" or "to be revered".

Origin/Distribution: Western South America, especially Ecuador.

Location/Habitat: This palm grows in warm tropical regions and requires a bright location for vigorous growth. In cultivation, we recommend very bright light, initially protected from intense midday sun, good air circulation and moderate to high humidity. Temperatures of approximately 20–30 °C during the day and 16–23 °C at night are favorable. The substrate should be evenly lightly moist but well drained.

Description and notes: Attalea colenda is a vigorously growing pinnate palm that develops long, elegantly curved fronds as it ages. Young plants can be easily cultivated in a pot, but require correspondingly more space as they grow larger. We use a nutrient-rich, structurally stable and well-drained substrate. During the warm growing season, we water regularly and fertilize moderately; we avoid waterlogging and permanently cold, wet substrate.